Colombian sensation Shakira is set to be honored with the prestigious Video Vanguard Award at the upcoming 2023 MTV Video Music Awards, adding her name to the esteemed list of previous recipients like Beyoncé, Madonna, and Rihanna. The event will mark a significant milestone for Shakira, as she is also poised to grace the VMA stage with her performance after a remarkable hiatus of 17 years.
Shakira’s career has been punctuated by success, including her four VMA wins. Her journey began with an International Viewer’s Choice accolade in 2000 for “Latin America North.” This year, she’s garnered four nominations, reflecting her enduring influence. Her nominations span categories such as Artist of the Year, Best Collaboration for “XQG” with Karol G, and two nominations in the Best Latin category for her solo track “Acróstico” and the Karol G collaboration.
Bruce Gillmer, Chief Content Officer of music at Paramount+ and President of music, music talent, programming, and events at Paramount, praised Shakira as a global powerhouse whose impact transcends borders. Gillmer commended her role as a trailblazer, especially in the worldwide propagation of Latin music. He underlined her enduring legacy as an artist who continues to inspire and captivate audiences.
Amidst the VMA nominations, Taylor Swift emerges as a frontrunner with eight nods, including her “Anti-Hero” music video and recognition in the Artist of the Year category. SZA follows closely with six nominations. The stage is set for an enthralling awards night that promises to celebrate the pinnacle of musical talent and creativity.
The much-anticipated VMAs are scheduled to take place at the Prudential Center in Newark, New Jersey, on September 12th. As the music industry converges to honor outstanding artists, the event is anticipated to be a remarkable tribute to the transformative power of music and its ability to captivate and inspire audiences across the globe.